Product Manager (Companion Animal)

Description

Who are we?

As the world’s leading animal health company, we are driven by a singular purpose: to nurture our world and humankind by advancing care for animals. After more than 70 years of innovating ways to predict, prevent, detect, and treat animal illness, we stand by those raising and caring for animals worldwide - from livestock farmers to veterinarians and pet owners. The company’s leading portfolio and pipeline of medicines, vaccines, diagnostics, and technologies make a difference in over 100 countries. A Fortune 500 company, Zoetis generated revenue of $8.1 billion in 2022 with approximately 13,800 employees.

As Zoetis, we work together to create a happier working environment every day. One of our main core beliefs is ‘’ Our colleagues make the difference’’ and in line with this belief, we believe that our team is the most valued resource for our success.

We would like to offer you a brilliant path in your career in a multinational and challenging work environment in the Animal Health Industry. We invite you to Zoetis as Product Manager.

What do we expect from you?

The Product Manager role owns the marketing strategy for a defined group of animal health products. He/She will be responsible for the development and implementation of the marketing information and activities that the field force will deliver to the customer.

The marketing strategies they develop are designed to deliver appropriate impact, product positioning, market growth, and profitability. The activities they undertake support the wider Zoetis marketing strategy and the company-wide direction for each product or service.

The person in this role is required to develop collaborative and productive partnerships with colleagues in respective business units. They work closely with these field force colleagues to deliver maximum impact with every product campaign. They work alongside other marketing colleagues to generate holistic campaigns that utilize all possible streams including digital tools and social media.

What will you do when you join our team?

Planning

• Lead the development of annual strategic marketing plans for core products.
• Work with field force to ensure alignment of marketing programmes to the Business Unit marketing strategy, sales activities and account plans.
• Develop, review and revise sales forecasting and inventory management. Conduct respective monthly reports & meetings.
• Determine the appropriate pricing structure together with Business Unit and Commercial Operations leaders to maximize sales and profitability.
• Maintain expertise with the evolving portfolio of products, services, pricing, competition, market and industry trends.
• Conduct regular customer visits to gain customer insights. Use this knowledge to feed into marketing plans.

Marketing Campaigns & Demand Creation

• Develop and deliver marketing campaigns that achieve appropriate impact, product positioning, market growth and profitability.
• Provide support, guidance and training to sales teams to ensure that all marketing activities are well-aligned with marketing priorities and objectives for each product and campaign.
• Work closely with Veterinarians, technical teams and L&D to determine training priorities and development plans for field force teams
• Analyse and interpret gathered data and feedback; use results of this analysis to inform commercial decision making

Relationships

• Develop mutually beneficial and productive partnerships with product stakeholders.
• Engage with the internal global marketing community to enable sharing of best practice.
• Support the Global Asset Team in development of their key product strategies.
• Create networks of resources within the team around each product and marketing campaign.
• Utilize the knowledge from colleagues and network to follow business growth opportunities.
• Seek customer centric input from sales team into marketing plans and programmes
• Contribute to the success of the business unit by sharing best practice with colleagues, proactively contributing ideas, and supporting others to do the same across the business.

Compliance

• Maintain high standards of business code of conduct & compliance, adhering particularly to Pharmacovigilance Policy, Global Vet Policy, Zoetis values, travel & expenses policy and local codes of practise.
• Ensure accurate business records and communicate effectively, share information with the stakeholders
• Manage allocated Direct Marketing Expenditure (DME) budget with tight control to avoid overspends

Skills and Qualifications:

• Bachelor’s Degree
• Strong communication skills both in Turkish and English; written, verbal and presentation skills
• Experience in the animal health field is an asset
• A scientific background; experience or interest in science
• Exceptional relationship management, interpersonal skills and influencing abilities
• Effective stakeholder management
• Experience working with digital technology
• IT literate, able to use standard business software and communication tools
• A strong working knowledge of all key marketing disciplines and techniques
• A commercial mindset with strong financial acumen
• Analytical thinking, able to interpret data and information from multiple sources
• Strategic and innovative thinking
• No restriction to travel domestically and internationally
• No military obligation for male candidates
• Driving License (B) and a valid passport

About Zoetis

At Zoetis we are passionate about our customers and the animals in their care. We discover, develop and manufacture the world’s most innovative and effective products for animal health—medicines, vaccines, diagnostics, genetic tests, biodevices—and we are creating the next generation of integrated solutions and services to support this evolving industry. We know our people drive our success. Our colleagues are proud of our company culture and the meaningful role we play in caring for animals. The Zoetis Core Beliefs define the commitments we make to our colleagues, customers and stakeholders every day. They have guided the creation of our award-winning workplace and our proud position as a leading partner of choice in animal health.

Diversity, Equity & Inclusion

Our Colleagues Make the Difference, and we know their differences make Zoetis stronger. We strive to create an environment where each colleague feels valued and cared for and where we can be our best every day. Our Diversity, Equity & Inclusion (DE&I) focus and commitment begins with our leadership team of diverse backgrounds, experiences and ethnicities (50% of our executive team members are women), and it is demonstrated in our support of our colleagues and industry. Our Diversity, Equity & Inclusion Council, representing colleagues across locations, functions and communities, serve as ambassadors and champions for DE&I initiatives. In addition to the Diversity, Equity & Inclusion Council, Zoetis has six colleague resource groups that bring together colleagues who share similar backgrounds, experiences, or interests and work together toward goals aligned with our strategic business priorities.

Our commitment to advancing Diversity, Equity and Inclusion has earned us recognitions as a Best Place to Work for LGBTQ Equality, a 100 Best Company for Working Mothers, a Top Company for Executive Women, among many others.

For animals. For health. For you.

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