Commercial Manager – Cow Calf Livestock

Description

GENERAL DESCRIPTION

The Commercial Manager for Cow-Calf Segment Livestock requires a broad Commercial & Marketing expertise. The position requires the skills and experience to develop commercial strategies and processes to enable effective multi-level approach and communication with all stakeholders from Producers to Pharmacies and Distributors.
From the Commercial standpoint the position aligns & coordinates action plans & resources toward value creation for cow-calf producers, pharmacies, and distributors as well as to Zoetis.

As Commercial manager leader for production livestock, the candidate requires a proven track record of delivering successful marketing initiatives and possess strong leadership and analytical skills.
As a Senior Marketing Manager, will be responsible for developing and implementing innovative marketing strategies to drive brand awareness, increase customer acquisition, and achieve business objectives. As Marketing leader, he will lead a Marketing professional and collaborate with livestock teams to execute integrated marketing campaigns across various channels, the work area is Gulf of M?xico, (Tamaulipas, Veracruz,Tabasco,Chiapas,Yucat?n) & Livestock production areas.

Key Competencies

• Business acumen (proven cattle production & tech knowledge +5 years)
• Strategic agility (proven strategic account management)
• Build trust with customers (proven track record at strategic accounts as customers & channel partners)
• Planning & Organizing skills (translate Zoetis commercial strategy into specific actions)
• Negotiation skills (broad experience to influence & persuade different levels of the organization)

Main Functions

• Creates a compelling Business Plan for Strategic Distributors. Set clear objectives, define key actions, and get resources to build a value proposition
• Set metrics to measure advance
• Align & coordinate FF action plans
• Build win-win long term B2B relationships between strategic Channel Partners and Zoetis
• Seek & detect customer needs to determine priorities & offer customized solutions based deep analysis according to Zoetis strategies
• Develop and execute comprehensive marketing strategies to drive brand awareness and customer acquisition
• Lead and mentor a Commercial Managers, providing guidance and support to achieve production livestock goals
• Utilize data-driven insights to optimize commercial efforts and measure campaign effectiveness
• Manage and allocate commercial budget to maximize ROI and achieve business objectives
• Monitor industry trends and emerging technologies to ensure the company's commercial strategies remain innovative and competitive
• Creates unique capabilities to differentiate from competitors. By building and developing capabilities to measure product performance at field level

PROFILE

Professional in Agribusiness (Veterinarian, Agronomist Engineer), Business Administration, or a related field. Master's degree preferred.

• Proven track record of developing and executing successful marketing strategies and campaigns
• Strong analytical skills and the ability to interpret data to drive marketing decisions
• Excellent leadership and team management abilities

Experience

• Minimum of 8 years of experience in sales, with at least 3 years in a leadership role
• Proven Track Record with Strategic Distributors as customers
• Proven relationship network with advisors, consultants, strategic distributors
• Desired experience in animal health companies or related to health, nutrition & production

Applied Abilities

Planning/Organizing, Focus on Achievement, Negotiation skills, People agility, Execution, Communication, Creativity, Assertive, Proactive

• Word / Excel (Macros, Dynamic tables and advance proficiency)
• Power Point (Create & deliver business presentations)
• Proficiency in marketing automation and analytics tools
• Knowledge of digital marketing trends and best practices
• Ability to thrive in a fast-paced, dynamic environment

Languages

English - Advanced level

Other Requirements

The Zoetis Commercial Manager requires time for business travel of 60/40% and the feasibility to change residence in the medium/long term (+4 years).

About Zoetis

At Zoetis, our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues’ careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.

Diversity, Equity & Inclusion

Connected to our purpose and Core Beliefs, at Zoetis, we lead with inclusion. Our Diversity, Equity & Inclusion (DE&I) focus helps create an environment where each colleague can thrive. Our commitment to DE&I begins with our leadership team of diverse backgrounds, experiences and ethnicities, and it is demonstrated in our support of our colleagues and the animal health industry. We have nine colleague resources groups whose members spread awareness, foster inclusivity and make a positive impact on our business and communities.

Our commitment to advancing Diversity, Equity and Inclusion has earned us recognitions as a 2024 Catalyst Award recipient and a Top 50 Company for Workplace Fairness by Fair360 (formerly DiversityInc). Zoetis has also been named a Best Place to Work for LGBTQ+ Equality, a Best Company for Working Parents, a Top Company for Executive Women, among many others. Learn more here.

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