Pig and Poultry Product Manager - Secondment

Description

Pig and Poultry Product Manager (Secondment)

Location: Leatherhead
Reporting to: Marketing Manager
Business Unit: Animal Health
Travel Requirement: 50% based in Leatherhead Head Office, with occasional UK and international travel.

Are you ready to lead impactful marketing campaigns in the animal health sector, specifically for pig and poultry products? Zoetis is looking for a strategic and results-driven Pig and Poultry Product Manager to take ownership of the marketing strategy for a defined group of products. This secondment opportunity is perfect for someone with a passion for marketing, excellent communication skills, and the ability to work collaboratively across teams. If you are driven by innovation and customer focus, this role offers an exciting chance to shape market growth and profitability.

Key Responsibilities

Strategic Marketing Planning

• Lead the development of annual marketing strategies for core and focus pig and poultry products to meet company growth and profitability goals.
• Collaborate with cross-functional teams, including field force and technical teams, to align marketing programmes with business objectives and account plans.
• Plan and revise sales forecasting and inventory management, adapting to seasonal trends and market demands.
• Engage in monthly financial forecasting with the Marketing Manager, ensuring accurate sales projections.
• Work with Commercial Operations and Business Unit leaders to set competitive and profitable pricing structures.
• Keep abreast of industry trends, competition, and market shifts to adapt strategies and maintain product expertise.

Marketing Campaign Development & Execution

• Design and deliver high-impact marketing campaigns that promote product positioning, growth, and profitability through a 360? and omnichannel approach.
• Leverage digital tools and social media channels to enhance the customer journey at every touchpoint.
• Support and train sales teams on promotional materials, ensuring alignment with marketing objectives and the Zoetis Solution Selling model.
• Collaborate with Area Business Managers, Veterinarians, and technical teams to create comprehensive campaigns, ensuring consistency in messaging and delivery.

Customer and Market Insights

• Regularly visit customers to gather insights that feed into your marketing strategies.
• Analyse market data, research, and field force feedback to inform decision-making and drive product growth.
• Foster strong relationships with key stakeholders, both internally and externally, to maximise product potential.

Team Collaboration

• Act as a central figure in the marketing community, sharing best practices and supporting global product strategy development.
• Work closely with colleagues across various teams – from Account Managers to Veterinarians – to ensure campaigns are holistic, customer-focused, and aligned with business objectives.
• Contribute to the success of the wider business unit by actively participating in team collaboration, idea-sharing, and problem-solving.

Compliance & Budget Management

• Maintain high standards of compliance, adhering to Zoetis policies, including Pharmacovigilance and local codes of practice.
• Manage Direct Marketing Expenditure (DME) budget efficiently, ensuring cost control and avoidance of overspending.

Key Skills and Competencies

• Marketing Expertise: Strong understanding of marketing disciplines, techniques, and strategies, particularly within the animal health sector.
• Commercial Acumen: Experience in financial forecasting, pricing strategy, and market analysis.
• Analytical Thinking: Ability to interpret and apply data from various sources to inform strategic decisions.
• Communication Skills: Excellent written, verbal, and presentation skills to effectively communicate with internal teams and external stakeholders.
• Strategic Innovation: Ability to think creatively and develop innovative solutions that drive product growth.
• Stakeholder Management: Skilled at building and maintaining productive relationships with colleagues, customers, and stakeholders.

Behaviours and Values

• Customer Obsessed: Always keep the customer at the heart of marketing initiatives. Anticipate their needs and proactively provide solutions.
• Run it Like You Own it: Drive for long-term, sustainable growth while delivering on tactical goals. Own your role and be accountable for your commitments.
• We are One Zoetis: Collaborate across teams to build impactful and meaningful campaigns. Draw on the expertise of colleagues to find growth opportunities.
• Always Do the Right Thing: Uphold the reputation of Zoetis by ensuring transparency and accuracy in your work. Be a true ambassador for our products and values.

Qualifications and Experience

• Degree Educated – preferably in Marketing, Business, or a related field.
• Marketing Qualification – advantageous but not essential.
• Strategic/Commercial Experience – previous experience in a strategic or commercial role is required.
• Digital Technology Experience – knowledge and experience working with digital marketing tools and channels.

Why Zoetis?

Join a global leader in animal health, where innovation, collaboration, and passion drive everything we do. As a Pig and Poultry Product Manager, you will play a key role in shaping the future of animal health, bringing your marketing expertise to a company that’s dedicated to improving animal well-being worldwide.

If you're ready to take on this exciting challenge and make a real impact in the animal health sector, we encourage you to apply!

How to Apply:
Interested candidates should submit their applications by 20th of November 2024.

About Zoetis

At Zoetis, our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues’ careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.

Diversity, Equity & Inclusion

Connected to our purpose and Core Beliefs, at Zoetis, we lead with inclusion. Our Diversity, Equity & Inclusion (DE&I) focus helps create an environment where each colleague can thrive. Our commitment to DE&I begins with our leadership team of diverse backgrounds, experiences and ethnicities, and it is demonstrated in our support of our colleagues and the animal health industry. We have nine colleague resources groups whose members spread awareness, foster inclusivity and make a positive impact on our business and communities.

Our commitment to advancing Diversity, Equity and Inclusion has earned us recognitions as a 2024 Catalyst Award recipient and a Top 50 Company for Workplace Fairness by Fair360 (formerly DiversityInc). Zoetis has also been named a Best Place to Work for LGBTQ+ Equality, a Best Company for Working Parents, a Top Company for Executive Women, among many others. Learn more here.

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