Swine Marketing Lead

Description

POSITION SUMMARY

The Swine Marketing Lead is responsible for developing and executing the company's marketing strategy to ensure alignment with overall business objectives and sales goals. This role involves leading and managing the marketing team to effectively promote the Swine Animal products in China market to drive sales growth and expand market share.

POSITION RESPONSIBILITIES

• Formulate annual work plans for the department based on company sales objectives, and propose overall plans for market promotion, branding, public relations, and events.
• Organize and coordinate the marketing and sales teams to implement the annual marketing plan, evaluate the effectiveness of brand promotion, and propose optimization solutions.
• Manage and supervise departmental expenses, guide departmental staff, and conduct regular marketing training and coaching for employees.

ESSENTIAL EXPERIENCE

• Bachelor's degree or above in marketing or related fields, with preference for experience in the medical industry.
• Sharp insights into the latest marketing trends, with rich experience and unique insights in brand development strategies and event planning.
• At least 10 years of experience in marketing department management, with previous senior-level roles in marketing departments preferred.
• 3 years and above team leading experience is preferred.
• Strong sense of responsibility, excellent communication skills, and team leadership abilities.

ORGANIZATIONAL RELATIONSHIPS

Internal

• Directly reports to Swine BUD
• Zoetis Global Swine Animal resources
• Zoetis China supporting functions (HR, Fin, Regulatory, CS, COE, L&D, etc.)
• Zoetis China Swine Leadership team (Distribution Sales, Key Account Leader, Technical)

External

• Primary distributors’ executives
• Veterinary key opinion leaders
• Owners of big veterinary clinics

CORE COMPETENCIES

Change and learning agility

• Relentless and versatile learner who owns his/her personal development and continuously seeks new opportunities to grow and develop
• Learns and adapts quickly when facing new challenges
• Is open to and effectively adapts to change; embraces new opportunities and comfortably handles risk and uncertainty

Understands our business and customers

• Understands the organizational vision, mission and strategy; knows how work gets done within Zoetis, their division, market and/or function
• Is committed to continuous improvement and always looks for new ways to do things better
• Knows our industry and competition and listens to our customers to understand their expectations

Accountable for results

• Responsible for his/her actions and results and focuses on the tasks at hand and the actions needed to get the job done
• Is comfortable acting independently and taking well thought-out actions and appropriate risks
• Plans activities against goals and objectives and constantly focuses on delivering business results and meeting customer needs

Acts decisively with good judgment

• Makes sound and timely decisions on an informed basis, in good faith and in the best interest of the company
• Sets appropriate priorities; is comfortable operating under tight deadline and time pressure
• Defines the problem and seeks information and input from others when needed

Inclusive and collaborative

• Team player who quickly builds interpersonal relationships, networks and collaborates; exercises diversity, inclusivity and cultural awareness
• Is transparent and shares own perspective while actively listening to others and considering their perspectives
• Exhibits strong self-awareness and is open to feedback

WORKING LOCATION

• Location based in Shanghai, China
• 30%-50% travel

About Zoetis

At Zoetis, our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues’ careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.

Diversity, Equity & Inclusion

Connected to our purpose and Core Beliefs, at Zoetis, we lead with inclusion. Our Diversity, Equity & Inclusion (DE&I) focus helps create an environment where each colleague can thrive. Our commitment to DE&I begins with our leadership team of diverse backgrounds, experiences and ethnicities, and it is demonstrated in our support of our colleagues and the animal health industry. We have nine colleague resources groups whose members spread awareness, foster inclusivity and make a positive impact on our business and communities.

Our commitment to advancing Diversity, Equity and Inclusion has earned us recognitions as a 2024 Catalyst Award recipient and a Top 50 Company for Workplace Fairness by Fair360 (formerly DiversityInc). Zoetis has also been named a Best Place to Work for LGBTQ+ Equality, a Best Company for Working Parents, a Top Company for Executive Women, among many others. Learn more here.

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