Head of Portfolio Marketing (m/f/d)

Description

As the world’s leading animal health company, we have been promoting animal health with innovative medicines, vaccines and diagnostics for over 70 years. Join our team and support us in improving animal health worldwide.

We are looking for a

Head of Portfolio Marketing (m/f/d)

for our Global Diagnostics team. Location: Griesheim, Germany

The Head of Portfolio Marketing, Global Diagnostics will lead the strategic direction and execution of the Zoetis Diagnostics product portfolio. This role is responsible for defining and driving brand strategy, product positioning, and global go-to-market execution. The leader in this role will ensure financial rigor and performance across the portfolio, managing global product P&Ls of >$400 million. They will partner cross-functionally with commercial teams to optimize product success in market. This position will be a key driver of profitable growth and market leadership for Zoetis Diagnostics.

This role will oversee global product launches, lifecycle management, and portfolio investment decisions in partnership with our Product team. They will partner with Product, R&D, sales, regional commercial teams, and finance to develop and execute portfolio marketing strategies. The leader will have clear accountability for portfolio financials, customer adoption metrics, and long-term brand equity.

RESPONSIBILITIES:

- Portfolio Strategy: Develop and execute a comprehensive portfolio marketing strategy that aligns with business goals and market needs.

- Product Lifecycle Management: Oversee new product launches, on-market product strategy, and end-of-life decisions.

- P&L Ownership: Manage product-level P&Ls, ensuring revenue growth, profitability, and financial discipline across the portfolio.

- Market Insights & Competitive Analysis: Conduct thorough market research and competitive benchmarking to drive portfolio decisions.

- Cross-Functional Collaboration: Partner with sales, finance, R&D, and regional marketing teams to optimize product positioning and adoption.

- Go-to-Market Excellence: Ensure marketing strategies support strong commercial execution and field force engagement.

- Innovation Pipeline: Collaborate with R&D and external partners to drive new product development aligned with business objectives.

- Customer Focus: Engage with veterinarians, distributors, and key opinion leaders to refine product strategy and maximize market impact.

REQUIREMENTS:

- Education: Bachelor’s degree in Business, Marketing, Life Sciences, or related field; MBA preferred.

- Experience: 12+ years of marketing experience in the diagnostics, medical device, or animal health industry, with at least 5 years in a leadership role.

- Strategic Leadership: Proven ability to develop and execute global marketing strategies that drive commercial success.

- Financial Acumen: Strong experience managing product P&Ls and driving portfolio profitability.

- Analytical Skills: Data-driven mindset with experience in market analysis, forecasting, and business case development.

- Cross-Functional Leadership: Ability to collaborate effectively across sales, R&D, finance, and commercial teams.

- Communication & Influence: Strong executive presence, with the ability to present complex strategies to senior leadership.

- Customer Orientation: Deep understanding of customer needs and ability to translate insights into commercial opportunities.

- Travel Requirement: Regular travel within region of hire (US or Europe) and occasional cross-continental travel as required.

BENEFITS:

- Attractive remuneration & comprehensive social benefits:A fair, competitive salary plus additional benefits for your security and future.

- Weekly working time of 39 hours

- Time to recharge:With 30 days of holiday per year, you have plenty of opportunity to switch off and recharge your batteries.

- Career & further development opportunities:Customized training, workshops and individual career planning for your personal and professional development.

- Together for a good cause:One paid volunteer day per year so you can get involved in social causes.

- Mobility that meets your needs:Benefit from excellent public transport connections as well as our mobility offers such as a company ticket and job bike.

- Discounts & health offers:Access to numerous employee discounts and a Wellhub membership for fitness and wellness.

- Focus on mental health:Confidential and free counselling for you and your loved ones from the F?rstenberg Institute.

- Motivating team & inspiring environment:Work in a committed, dynamic team that grows and inspires together.

- Opportunity to gain experience in a multinational company.

Does the role sound interesting for you? Would you like to join Zoetis?

Then we are looking forward to your application! Please apply online by 08.05.2025 at the latest.

You can find more information about our company at www.zoetis.com

About Zoetis

At Zoetis, our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues’ careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.

Diversity, Equity & Inclusion

Connected to our purpose and Core Beliefs, at Zoetis, we lead with inclusion. Our Diversity, Equity & Inclusion (DE&I) focus helps create an environment where each colleague can thrive. Our commitment to DE&I begins with our leadership team of diverse backgrounds, experiences and ethnicities, and it is demonstrated in our support of our colleagues and the animal health industry. We have nine colleague resources groups whose members spread awareness, foster inclusivity and make a positive impact on our business and communities.

Our commitment to advancing Diversity, Equity and Inclusion has earned us recognitions as a 2024 Catalyst Award recipient and a Top 50 Company for Workplace Fairness by Fair360 (formerly DiversityInc). Zoetis has also been named a Best Place to Work for LGBTQ+ Equality, a Best Company for Working Parents, a Top Company for Executive Women, among many others. Learn more here.

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