Portfolio Marketing Manager (m/f/d)

Description

As the world’s leading animal health company, we have been promoting animal health with innovative medicines, vaccines and diagnostics for over 70 years. Join our team and support us in improving animal health worldwide.

We are looking for a

Portfolio Marketing Manager (m/f/d)

for our Global Diagnostics team. Location: Griesheim, Germany

The Portfolio Marketing Manager, Global Diagnostics will be responsible for leading the strategic marketing and lifecycle management of a specific product portfolio within Zoetis Diagnostics. This individual will develop and execute global marketing strategies to drive product adoption, market penetration, and financial performance. The role requires close collaboration with cross-functional teams, including sales, Product, Medical, R&D, finance, and regional marketing teams, to ensure the portfolio's success.

As a key member of the Portfolio Marketing team, the Portfolio Marketing Manager will provide market insights, define product positioning, and develop go-to-market strategies that align with Zoetis’ global vision. This role will be responsible for product-level P&L management and will play a key role in driving profitable growth. The P&Ls range from $80 million to $200 million for respective product lines and will require coordinate across >70 markets worldwide to drive effective commercial strategies.

RESPONSIBILITIES:

- Portfolio Strategy: Develop and implement global marketing strategies for the assigned product portfolio.

- Lifecycle Management: Oversee the commercial aspects of the entire product lifecycle, from new product launches to end-of-life strategies.

- P&L Responsibility: Manage product-level financial performance, including revenue, gross margin, and profitability targets.

- Market Analysis: Conduct market research and competitive analysis to identify trends, customer needs, and growth opportunities.

- Go-to-Market Execution: Develop and implement go-to-market strategies, including pricing, messaging, and promotional activities.

- Sales Enablement: Provide sales teams with marketing materials, training, and tools to drive commercial success.

- Innovation & Pipeline Development: Work with Product, R&D, Medical and external partners to identify and develop new product opportunities.

- Cross-Functional Collaboration: Partner with regional marketing teams, finance, and supply chain to ensure global alignment.

- Customer Engagement: Gather insights from veterinarians, distributors, and industry stakeholders to refine portfolio strategy.

REQUIREMENTS:

- Education: Bachelor’s degree in Business, Marketing, Life Sciences, or related field; MBA preferred.

- Experience: 8+ years of marketing experience in diagnostics, medical devices, or animal health, with experience in product management.

- Strategic Thinking: Ability to develop and execute portfolio-level marketing strategies.

- Financial Acumen: Strong understanding of P&L management and pricing strategy.

- Market Insight & Analysis: Experience conducting market research and applying insights to business decisions.

- Cross-Functional Collaboration: Proven ability to work across teams including sales, R&D, finance, and supply chain.

- Communication & Influence: Strong ability to present and communicate marketing strategies to senior leadership.

- Project Management: Ability to manage multiple initiatives and prioritize tasks effectively.

- Travel Requirement: Regular travel within the US and occasional international travel as required.

BENEFITS:

- Attractive remuneration & comprehensive social benefits:A fair, competitive salary plus additional benefits for your security and future.

- Weekly working time of 39 hours

- Time to recharge:With 30 days of holiday per year, you have plenty of opportunity to switch off and recharge your batteries.

- Career & further development opportunities:Customized training, workshops and individual career planning for your personal and professional development.

- Together for a good cause:One paid volunteer day per year so you can get involved in social causes.

- Mobility that meets your needs:Benefit from excellent public transport connections as well as our mobility offers such as a company ticket and job bike.

- Discounts & health offers:Access to numerous employee discounts and a Wellhub membership for fitness and wellness.

- Focus on mental health:Confidential and free counselling for you and your loved ones from the F?rstenberg Institute.

- Motivating team & inspiring environment:Work in a committed, dynamic team that grows and inspires together.

- Opportunity to gain experience in a multinational company.

Does the role sound interesting for you? Would you like to join Zoetis?

Then we are looking forward to your application! Please apply online by 08.05.2025 at the latest.

You can find more information about our company at www.zoetis.com

About Zoetis

At Zoetis, our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues’ careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.

Diversity, Equity & Inclusion

Connected to our purpose and Core Beliefs, at Zoetis, we lead with inclusion. Our Diversity, Equity & Inclusion (DE&I) focus helps create an environment where each colleague can thrive. Our commitment to DE&I begins with our leadership team of diverse backgrounds, experiences and ethnicities, and it is demonstrated in our support of our colleagues and the animal health industry. We have nine colleague resources groups whose members spread awareness, foster inclusivity and make a positive impact on our business and communities.

Our commitment to advancing Diversity, Equity and Inclusion has earned us recognitions as a 2024 Catalyst Award recipient and a Top 50 Company for Workplace Fairness by Fair360 (formerly DiversityInc). Zoetis has also been named a Best Place to Work for LGBTQ+ Equality, a Best Company for Working Parents, a Top Company for Executive Women, among many others. Learn more here.

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