BI&CRM Lead

Description

BI & CRM Lead

Who are we?

As the world’s leading animal health company, we are driven by a singular purpose: to nurture our world and humankind by advancing care for animals. After more than 70 years of innovating ways to predict, prevent, detect, and treat animal illness, we continue to stand by those raising and caring for animals worldwide - from livestock farmers to veterinarians and pet owners. The company’s leading portfolio and pipeline of medicines, vaccines, diagnostics, and technologies make a difference in over 100 countries. A Fortune 500 company, Zoetis generated revenue of $9.3 billion in 2024 with approximately 13,800 employees.

As Zoetis, we work together to create a happier working environment every day. One of our main core beliefs is ‘’ Our colleagues make the difference’’ and in line with this belief, we believe that our team is the most valued resource for our success.

We would like to offer you a brilliant path in your career in a multinational and challenging work environment in the Animal Health Industry. We invite you to Zoetis as BI & CRM Lead.

What do we expect from you?

In this role, you will deliver reports utilizing our BI tools (including but not limited to SAP Azure and Salesforce) to successfully transition and transform current reporting into enhanced analytical capabilities, effectively drive and improve the self-service model in the business. You will extract data and conduct reporting, ad-hoc analyses, and deep dives to support the business team. You will assist with end-to-end Business Intelligence lifecycle development processes as needed, which include but are not limited to capturing business requirement definitions (BRD/user stories), creating functional requirement definitions (FRD), producing technical design documents (TDD), and conducting user acceptance testing (UAT). Additionally, you will be responsible for collaborating on the KPIs and metrics to monitor and run the business as well as building reports using them.

What will you do when you join our team?

• Lead the CRM team in T?rkiye.
• Lead reporting standards and best practices to enable data and key metric standardization across the company. / Work cross-functionally with other departments to develop processes, data models and reports as we improve efficiency
• Strategize & iterate
• Utilize BI tools to create and manage the reports, dashboards, and data sources crucial to deriving business insights.
• Prototype reports and dashboards to get users engaged about BI & Analytics solutions / Build PowerBI Dashboards and Design to salesforce activities Ideate and enhance comprehensive digital reporting structures, including dashboards and related analysis, on a rolling basis.
• Oversight and project manage Data, BI & Analytics related tasks within the project such as providing status reports, leading BI requirement gathering sessions, and UAT activities
• Understand the current AI/ML solutions available and leverage existing analytical models and include relevant information for reporting to stakeholders
• Perform current state to future state detailed impact analysis activities to provide input to program and product/solution strategy and approach.
• Perform QA activities to validate requirements are being met through front end solutions, data model verification, and source to target mapping
• Design and optimize unit economics and funnel models.
• Partner with quantitative performance agency to achieve ROI targets and meaningful business performance metrics.
• Provide ROI analysis of digital marketing expenditures. Deliver recommendations regarding continuous improvement.
• Partner closely with IT teams on functional requirements and design to drive successful end-state solutions and user experiences
• Power BI and technical sources provide performance data and valuable consumer insights. Drive growth and enhance user experience.
• Work proactively with data engineering to design and architect attribution and analytics infrastructure.
• Join forces with a multi-disciplinary, diverse team to make meaningful decisions and serve the needs of the business.
• Become obsessed with the customer and the relevant user journey data. Understand how it informs strategy and directives for the business.
• Be lean in how you operate—always improving and always aligned to the bigger picture.

Experience:

• 5+ years of experience in business intelligence roles, designing and monitoring data models and providing critical insights to business leaders.
• Work in a startup or venture-like operating model preferred.
• Strong marketing acumen with knowledge of customer acquisition programs and marketing tools like Azure
• Strategically and bring a nimble approach to everything you do.
• Excitement, energy, and strong people skills. Clear communication at all levels.

Technical abilities:

• Knowledge of data warehouses, data modeling, data analysis, data mining
• Database management and reporting
• Monitoring data quality
• Statistical analysis
• Debugging
• Proficiency on Microsoft platforms, such as Excel and Power BI
• Evaluating BI software
• Creating data-based reports
• Data governance, data visualizations, data fluency: Experience using BI Tools. (PowerBI, SAP, Salesforce, VEVAA)
• Communication skills and critical thinking
• Multiple Task Management
• Strong knowledge of English (Fluent Speak – Write)

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

About Zoetis

At Zoetis, our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues’ careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.

Global Job Applicant Privacy Notice