Marketing Lead, Companion Animals (Manager level)
Location: Ho Chi Minh City
Salary: $0.00 - $0.00 per annum
Job Type: Permanent
Date Posted: Fri Jul 25 03:10:49 2025
Description
ROLE DESCRIPTION
Marketing Manager is responsible for the strategic and operational management of the Companion Animal’s product portfolio. The position requires close collaboration with cross-functional teams including Technical, Regulatory, Sales, and external stakeholders to ensure successful product performance and compliance with industry standards. The ideal candiate will have a strong background in marketing, excellent leadership skills, and the ability to analyze market trends to position our brand effectively.
RESPONSIBILITIES
Market & Product Analysis:
- Assess market needs, customers/petowners insights and identify opportunities for new animal health products through market research and feasibility studies.
- Conduct competitive analysis, margin reviews, and cost optimization for existing products.
Marketing Strategy & Execution:
- Responsible for developing brand strategies and communication for the business unit.
- Lead the development and execution of marketing campaigns, including both offline and online channels.
- Manage marketing budget and allocate resources efficiently to maximize ROI.
New Product Launches:
- Lead end-to-end planning and execution of new product launches, including launch readiness, internal training, and external communications.
- Coordinate with Technical, Regulatory, Supply Chain, Sales to ensure timely and compliant product introductions.
- Oversee the creation of the launch toolkits, including promotional materials, digital content, technical documents, and sales aids tailored to veterinarians, customers and pet-owners.
- Monitor post-launch performance through established KPIs and gather feedback for continuous improvement.
Sales Enablement & Collaboration:
- Provide clear direction and support to the sales team to ensure alignment with product and service strategies across the BU.
- Assist BU Lead in developing tactical business plans to expand sales and profitability in target animal health markets.
Leadership of Marketing Team:
- Lead, mentor, and develop the marketing team to achieve BU financial goals.
- Responsible to develop the next generation marketing manager to support the continued growth of BU.
Stakeholder & Industry Engagement:
- Build and maintain long-term relationships with veterinary clinics, livestock producers, and strategic partners to maximize A&P (Advertising & Promotion) budgets.
- Represent the company in relevant animal health associations and industry events to ensure strong brand visibility and influence.
About Zoetis
At Zoetis, our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues’ careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.