Field Force Effectiveness Manager
Jobref: TH09222025
Location: Bangkok
Salary: THB0.00 - THB0.00 per month
Job Type: Permanent
Date Posted: Mon Sep 22 01:34:59 2025
Location: Bangkok
Salary: THB0.00 - THB0.00 per month
Job Type: Permanent
Date Posted: Mon Sep 22 01:34:59 2025
Description
Strategy & Planning
- Develop and implement effective FFE strategies in collaboration with first-line managers across the sales force.
- Define customer segmentation and targeting strategies, prioritizing key customers, prescribers, and influencers by value.
- Design and oversee sales incentive schemes and transparent, data-driven target-setting processes to motivate performance and align with business objectives.
- Monitor KPIs and incentive effectiveness to ensure optimal customer coverage, engagement frequency, and sustainable growth.
- Analyze market segmentation, sales metrics, and CRM data to inform targeting decisions and optimize sales force performance.
- Generate actionable insights for marketing and commercial leadership on customer engagement and channel impact.
- Collaborate closely with Sales Managers and Business Unit Directors, providing support during product launches and marketing campaigns.
- Support regional teams in integrating customer engagement plans to optimize channel mix.
CRM & NGSE
- Drive awareness, understanding, and adoption of CRM and NGSE tools to enhance sales execution and customer engagement.
- Lead strategic alignment and execution of CRM and NGSE initiatives, ensuring consistency with regional and Center of Excellence (CoE) directives while adapting to local market needs.
- Act as the liaison between international policies and local market requirements, collaborating with Operational Excellence to tailor CRM and NGSE solutions for optimal and compliant implementation.
- Facilitate training, communication, and continuous improvement to embed CRM and NGSE practices into daily sales workflows and coaching.
- Partner with CoE, Digital Transformation Hub, Commercial Leadership, and Learning & Development teams to integrate CRM and NGSE strategies effectively.
- Monitor adoption and system performance, providing feedback to regional and CoE teams for ongoing enhancement.
- Oversee CRM cycle planning and operational use to support local sales activities and business goals.
Relationships
- Represent the country’s Field Force Effectiveness (FFE) agenda across the organization, including company meetings, projects, and global commercial operations forums.
- Advocate for the local market’s needs and perspectives, ensuring they are reflected in strategic decisions and initiatives.
- Role model best practices and foster a culture of continuous improvement by encouraging idea sharing and celebrating team successes.
Solution Selling & Field Coaching
- Own the direction and modeling of the implementation of Solution Selling practices within sales activities, ensuring continuous relevance and effectiveness.
- Lead the ongoing improvement of Zoetis’ Solution Selling methodology by identifying gaps and opportunities to enhance the field force’s capabilities and sales performance.
- Drive the use of a layered competency model to set clear expectations for the knowledge, behaviors, skills, and attitudes required for success at each stage of the sales process.
- Collaborate with L&D to support training initiatives, while taking primary responsibility for elevating coaching standards and management behaviors across business units.
- Partner with Business Unit Directors and Sales Managers to build coaching capabilities and increase the potential of sales teams through effective field coaching.
About Zoetis
At Zoetis, our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues’ careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.