Activation Manager – (Pain Portfolio)

Description

Activation Manager – (Pain Portfolio)

Team - Business Unit – Companion Animal

Location - Leatherhead

Reporting to - Pain Portfolio Marketing Manager, Companion Animal

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Role Purpose

To collaborate with colleagues in bringing powerful campaigns to life that help pets live pain-free and strengthen the bond between animals and the people who love them. The Zoetis Pain portfolio is a key growth driver and one of the largest opportunities within the Companion Animal business.

The Activation Manager plays a pivotal role in supporting the execution of the marketing strategy for the Pain portfolio within the Companion Animal business. This role focuses on delivering impactful activation campaigns that drive brand growth, increase market share, and enhance customer engagement across both traditional and digital channels.

The Activation Manager will work closely with cross-functional teams, including sales, digital marketing, and external agencies, to ensure seamless campaign delivery and measurable commercial impact across B2B and DTC channels.

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Key Responsibilities

• Activation Delivery: Execute tactical roll-out of strategic marketing plans for the Pain portfolio across both B2B and B2B2C channels, ensuring alignment with overall brand objectives and business goals.
• Campaign Management: Lead multi-channel campaign activations, including field force engagement, digital platforms, and direct-to-customer initiatives to maximise reach and effectiveness.
• Cross-Functional Collaboration: Work closely with Sales, Digital, Technical, Marketing, and Commercial teams across business units to leverage the Zoetis portfolio, coordinate activities, optimise resource use, and ensure consistent messaging.
• Market Insight Application: Translate market research, customer insights, and sales feedback into actionable activation plans that drive category growth.
• Project Management: Manage multiple activation projects simultaneously, ensuring timely delivery, budget adherence, and quality standards.
• Performance Tracking: Monitor campaign performance and ROI, providing regular updates and recommendations for course correction to senior leadership teams.
• Digital Focus: Support the development and implementation of digital marketing omnichannel strategies, enhancing customer journeys both pre- and post-prescription, and lead generation within the Pain portfolio.
• Stakeholder Engagement: Build and maintain strong relationships internally and externally to facilitate smooth campaign implementation and leverage best practices.

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Key Competencies & Skills

• Foundational Marketing Knowledge: You bring a solid base of marketing and/or commercial experience, ideally gained in a previous marketing, commercial, or activation role. You understand marketing principles, effective campaign execution, and customer engagement, and are eager to build on this foundation.
• Customer-Centric Mindset: You have a natural curiosity about customer needs and behaviours. You’re motivated by creating meaningful experiences that resonate with customers and drive business growth.
• Strong Communication Skills: You communicate clearly and confidently, both verbally and in writing. You can adapt your messaging to different audiences, whether collaborating with internal teams or engaging external partners. You are expected to be a brand champion in front of the field force and a strong communicator on marketing activation to senior leadership.
• Collaborative Team Player: You enjoy working with others and understand the importance of cross-functional teamwork. You’re open to feedback, flexible in your approach, and adept at building positive working relationships with stakeholders.
• Learning Agility & Adaptability: You thrive in a fast-paced entrepreneurial environment and are comfortable navigating ambiguity and driving your own projects from start to finish. You’re proactive about learning and experimenting with new skills and techniques, especially in digital marketing and data analysis, and embrace change as an opportunity to grow.
• Project & Time Management: You have experience managing multiple tasks or projects simultaneously, meeting deadlines, and prioritising effectively. You are organised and detail-oriented, ensuring activation plans are delivered on time and to a high standard.
• Analytical & Insight-Driven: You have the ability to gather and interpret data from various sources such as market research, sales feedback, and campaign metrics. You use these insights to inform decision-making and optimise campaign performance.
• Digital Enthusiasm: You have a keen interest in digital marketing and building omnichannel customer journeys and are eager to deepen your skills in this area. You can leverage CRM tools and digital analytics to support your plans. Experience in e-commerce and DTC digital marketing is advantageous.
• Accountability & Ownership: You take responsibility for your work and are motivated to deliver results. You’re comfortable working autonomously while knowing when to seek guidance or escalate issues to ensure success.
• Commercial Awareness: You understand the basics of commercial drivers and can connect marketing activities to business outcomes. You appreciate how marketing investments translate into sales growth and market share gains.
• Purpose-Driven Mindset: You possess genuine enthusiasm for improving animal wellbeing, which informs your approach to marketing and drives purposeful, impactful work.

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Practicalities

• Location: Head Office in Leatherhead
• Office Based: Expected to be in the office at least 50% time
• Start Date: ASAP
• Travel: Travel within the UK to customers and in the field is expected; travel to international meetings may be required occasionally.

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About Zoetis

At Zoetis, our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues’ careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.

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