Digital Coordinator LATAM

Description

Digital Coordinator LATAM

The Digital Coordinator supports key LATAM markets (Mexico, Argentina, Peru, Chile, Colombia, and Ecuador) to accelerate digital growth through an omnichannel approach that connects touchpoints into cohesive customer journeys and measurable outcomes. As the cross-functional execution owner, the Coordinator aligns local marketing teams, Business Units, IT, Global Digital, and agencies to deliver consistent, on-brand activation across markets.

The role safeguards global standards and governance while owning the regional execution engine across paid and organic social, influencer marketing, SEO and AI-driven search visibility (GEO/SEPO), social listening, and performance measurement (tracking dashboards and analytics).

The Coordinator drives a disciplined test-and-learn cadence with clear accountability for key KPIs improving reach, frequency, overall costs, conversion rate, and cost per qualified lead through continuous optimization. The position reports insights and opportunities to stakeholders (including senior leadership), supports KPI definition and budget governance with agencies, and ensures tracking rigor end-to-end (UTMs, events, dashboards) so results are reliable and comparable across markets.

The Coordinator leverages AI to increase speed and consistency without compromising quality and has strong project management skills, teamwork, proactive follow-up, and exceptional attention to detail.

In partnership with agencies, the Coordinator leads regional campaign development and roll-out across markets and manages content production end-to-end, including planning, briefing, and on-set/production oversight, ensuring every asset is compliant, channel-ready. The Coordinator also oversees community management execution with the agency, ensuring response quality, brand voice consistency, moderation routines, escalation paths, and community-driven insights that feed back into content, campaigns, and optimization.

POSITION RESPONSIBILITIES

1) Regional Planning and Prioritization 25%

Own the regional digital roadmap and backlog across markets, prioritizing initiatives that drive measurable growth. Ensure alignment between Business Units, local market teams, and Global Digital, translating business priorities into digital marketing plans, clear success metrics, and decision-ready recommendations.

2) Digital Touchpoints (Omnichannel Approach) 35%

Lead cross-market digital roadmap activation by connecting paid, organic, web/landing, email/CRM, community, and creator touchpoints into cohesive customer journeys that convert. In partnership with agencies, steer content development and production (only for special key dates) and oversee community management execution, ensuring brand voice consistency, high response quality, moderation standards, and effective escalation—while strengthening engagement and audience preference.

3) Performance, Measurement & Optimization (AI – Driven) 25%

Oversee paid media and conversion optimization across platforms through strong governance and a disciplined test-and-learn cadence. Drive continuous improvement by scaling what works, correcting what doesn’t, and ensuring tracking and setup quality enable reliable optimization and comparability across markets.

Own the performance visibility and insight engine across markets: KPI frameworks, dashboards, analytics reporting, and social listening. Convert signals (performance, sentiment, trends, competitor/creator narratives) into actions that improve messaging, content, customer experience, and channel activation—surfacing risks and opportunities early.

5) Governance & Compliance 15%

Safeguarding global standards, data privacy, and local regulatory compliance. Maintain operational excellence through strong project management, proactive follow-up, documentation, and stakeholder governance.

ORGANIZATIONAL RELATIONSHIPS

Internal

• LATAM Country Managers and Marketing Teams– align priorities and follow up on execution across markets.
• Business Unit (BU) Leads / Commercial Leads – translate growth drivers into digital activation; align KPIs.
• Brand Teams – ensure positioning, messaging, and content plans are accurate and on-brand.
• Global Digital Team – follow global standards and governance; share best practices and enable capability adoption
• IT – platform enablement, integrations, deployments, access governance, and technical feasibility.
• CRM Team– lead capture, field mapping, segmentation, list management, and campaign execution
• BI– dashboarding, tracking integrity, data quality, and performance reporting.
• Legal / Regulatory / Compliance – content approval workflows, documentation, and privacy alignment.

External

• Digital Marketing Agencies – campaign planning and execution, content production (when applicable) community management operations, reporting, and optimization.
• Influencers / Creator Partners – coordination through agencies or directly for regional programs, usage rights, and performance tracking.
• Platform/Tool Vendors – support for other initiatives, social listening, analytics, or tagging solutions

EDUCATION AND EXPERIENCE

Education

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field
• Relevant certifications are a plus (e.g., Google Analytics, Google Ads, Meta, project management).

Experience

• 5+ years in digital marketing, growth, performance, or omnichannel roles with hands-on execution and agency orchestration responsibility.
• Proven track record improving campaign performance through structured testing and optimization.
• Strong working knowledge of paid + organic social operations, including platform management and content distribution (e.g., LinkedIn, Facebook, Instagram; TikTok/YouTube)
• Solid measurement fundamentals: GA4, UTM governance, Tag Manager, pixels/events, and dashboard-based performance reporting.
• Experience coordinating multiple stakeholders and deadlines across markets (marketing, BU, agencies, IT/MarTech, analytics).
• Experience working in a regulated environment with advertising/claims restrictions and approval workflows (preferably in animal health/pharma).

Training & Qualifications (Tools / Capabilities)

• Paid media: Meta Ads Manager, Google Ads/YouTube, TikTok Ads, LinkedIn Campaign Manager.
• Analytics & tracking: GA4, Google Tag Manager, Looker Studio and/or Power BI; event/pixel implementations and QA.
• Social & listening: Brandwatch, Sprout Social, Meltwater, Talkwalker (or equivalent).
• Influencer/UGC programs: creator sourcing/briefing workflows, content governance, performance tracking (tools a plus).
• Project management: strong operating cadence (backlog/prioritization, timelines, stakeholder follow-up); tools like Asana/Jira/Notion/Trello a plus.

AI & automation: practical use of AI to accelerate research, content iteration, reporting, and process automation—without compromising compliance or QA.

TECHNICAL SKILLS REQUIREMENTS

Key Skills

• Extreme attention to detail (tracking, tagging, QA, compliance checks, asset version control).
• Teamwork-first leadership: collaborates across creative, analytics, web, brand,etc and leads through clarity, empathy, and follow-through.
• High proactivity and initiative: anticipates needs, proposes improvements, and moves work forward without waiting for perfect direction.
• Strong follow-up / tracking discipline: closes loops, escalates risks early, documents decisions, and keeps stakeholders aligned.
• Outstanding project management (prioritization, timelines, stakeholder alignment, on-time delivery).
• Analytical thinking + action orientation (can turn data into next steps).
• Copy/creative sensibility for performance (knows what makes assets work and how to iterate).
• High ownership, reliability, and clear written communication.

Behaviours

Our Colleagues make the difference

• Be an expert in your field and continue to learn
• Find innovative ways to work within the confines of regulation. Don’t allow barriers to impede success or improvement

Always do the right thing

• Be honest with our customers and respectful with their information
• Maintain an open and approachable manner and treat others fairly and respectfully. Shows regard for the opinions of others

Customer obsessed

• Define the ‘extraordinary customer experience’ in your field, and deliver it every time
• Find the most impactful ways for Zoetis to connect with customers, and make it happen

Run it like you own it

• Measure the impact of your work often. Build on the successes and learn from everything else
• Focus on results, desired outcomes and how best to achieve them
• Take action to get the job done

We are one Zoetis

• Have a clear picture of how your role relates to those around you and how your work impacts the work of others

Promote unity in the business through cooperation and collaboration. Share in successes and achieve things together

About Zoetis

At Zoetis, our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues’ careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.

Notice: Zoetis Recruiters will contact candidates via email from an address ending in @zoetis.com and may also initially connect with candidates through LinkedIn, including LinkedIn InMail. Zoetis does not use Gmail, Outlook, Yahoo, or other web-based/generic email domains to communicate about job opportunities, interviews, or offers of employment. If you receive a recruitment-related email message claiming to be from Zoetis that does not come from @zoetis.com, please treat it as suspicious. For your security, do not reply, click links, open attachments, share personal or financial information, or send money in response to unexpected or questionable recruitment communications.

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